Definition of Pay Per Click
Pay Per Click, usually called PPC or Paid Traffic, is a quick a way to drive traffic on a website. The advertisers bid on certain keywords related to the product or services that are promoted by the website. The ads are shown only when the user types in the chosen keywords and the advertiser pays only when the users click on the ads.
Importance of Pay Per Click.
Pay Per Click campaigns can drive a lot of traffic, very quickly.
A few hours after the launch of a campaign, the ads can be displayed on the first page of a search engine such as Google, Yahoo, Msn, Ask Jeeves and a lot more. The key to this method is to select the proper keywords to bid on, write attractive ads and pay the right cost for each click. By tracking the campaigns, it is possible to optimize the campaigns in order to maximize the Return on Investment.
Pay Per Click campaigns
Keyword research and analysis.
Pay Per Click campaign structure
Writing different ads
Implementing the PPC campaigns in search engines.
“Letting the campaign run”
Analytics and tracking.
Monthly PPC Reporting.
Optimization, optimization and optimization
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