Keyword Fundamentals Will Determine Your Website Success

Successful sports teams have engrained in their heads the fundamentals of their sports. Business leaders and coaches alike who dwell on the fundamentals usually have the most successful outcomes. Failure is almost always rooted in a deviation from the fundamentals.

So if your website is not delivering clients, perhaps you’re missing the fundamentals.

Part of the answer is nobody actually taught you the fundamentals of website success. Most businesses understand the need for a website, few understand the fundamentals. Getting your website to deliver clients is an exercise in fundamentals. First and foremost is a back to basics, grass roots understandng of your market, website style.

KEYWORD STRATEGY
The first thing that has to go is the ego of the site and/or business owner. Unless you show up in the first page of the search engine results, you’re NOBODY! Worse, you can’t push your way through the crowd to get to the top of the SERPS.

You can get there by Google sponsored ads – Adwords guarantee your visibility on the SERPS. But still the point is, you’ll pay.

Let’s consider three strategies for beating your competition relative to the search engine results.

DIRECT STRATEGY
Choose the same keywords that your competition is ranking for and go head to head. If they are doing pay-per-click, you do it too. In this scenario, you’ll end up spending a lot of money to achieve and maintain top SERPS positions.

If your competition is ranking on good, high traffic terms, plan on spending time, money and resources to get to the same position it may have taken them years to achieve. A direct strategy can get bloody. Ultimately, it is the most obvious choice, the least creative and the stupidest!

INDIRECT STRATEGY
Choose keywords that your competitors didn’t even think of! An indirect strategy is often associated with cross marketing and selling through an indirect channel. If you sell a service or product that your competitors don’t have, you channel your efforts through that market knowing there’s some pull-through relative to your other products and services.

Very often you could be sucking business right out from under your competition’ s nose and they don’t even see it!

DIVISIONAL STRATEGY
Find out what keywords your competition is NOT ranking for in the same keyword set and go after them. The divisional strategy is the primary online marketing method of niche marketers. Most business owners will equate the word “niche” with the word “small”. On the web, niche site owners are millionaires! Get rid of your pre-conceptions. The web is huge.

We use a two step process for choosing keywords. First, you have to take your direct competition into account. The second part is to look specifically at the search engine optimization parameters to determine which keywords make sense for you to specifically go after.

The leverage a website carries is in part determined by its page rank. Page rank is in large part determined by how many other sites on the web link to yours. Your exposure in the SERPS is in turn affected by your page rank. The reason you need to know this is if the top ten websites all out rank you in terms of page rank, you’re better off choosing another keyword.

Fundamental lesson: Small Fish eat smaller fish to grow bigger.

About The Author
Keyword research is one of the fundamental strategies taught to clients of www.buildawebshop.com . BuildaWebShop.com offers the lowest cost, easiest ecommerce package available.

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