Bluetooth mobile push applications in a location aware context

By IDGLabs.NET January 21st, 2010

I have a new project for the next six to eight months. It is to do with mobile push applications using Bluetooth. The idea essentially is to push standard applications (media, images, games) to a diverse set of mobile phone clients when they are in communication range of a Bluetooth transmitter ideally taking into account location aware context.

At the back end would be a master application that stores a variety of data and that pushes information to the Bluetooth transmitter (using wireless) for later broadcast to clients (mobile phones)

Some application area examples may help illustrate the point.

a) Scenario 1: Museum

A particular museum area or artefact may have related materials that could be pushed to your mobile phone as you pass by. This content could be music, voice explanation, static images or a simple game related to the area or artefact.

b) Scenario 2: Social Networking

As people enter a function certain information can be collected from them (volunteered of course) so that when they are within a certain distance of another person with matching information (for example, hobbies, work experiences, interests ) the two could be connected and details exchange.

c) Scenario 3: Shopping Center

Walking around a shopping centre, as long as the client has ‘opted in’ then discount vouchers, incentives, music clips or games could be pushed to the mobile phone as the client passes by (or is within range) of shops that have opted in to the scheme.

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