Podcast

How to create a secure podcast channel for internal podcasting

One of the things which are pretty crucial when you do internal podcasting and deal with sensitive information is the security level you implement in order to protect the sensitive information from unwanted eyes. In the early days when we implemented one of our first podcast series for a pharma company we were shocked to realize that all podcasts showed up in regular podcatch sites such as Odeo. Especially embarassing when Corporate Communications found out about it. Not good.

We learned a lot since. However, most knowledge we learned from trial and error. Surprisingly not a lot can be found on the internet about the process involved. Sure, there are many podcast hosting sites where you can upload your podcast, create a feed and submit it to iTunes. But when you do internal podcasting that is exactly what you do not want to do. Remember, when you use internal podcasting for business purposes two things are important:

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What is a podcast?

Don’t worry! You’re not the first to ask. A podcast is an audio recording, which could be anything from a 10-sec sound to a 30-min radio show, stored as an MP3 file that anybody can download.

The word podcast is also used to mean a podcast channel, i.e., a channel that listeners can “subscribe” to and receive future audio posts, or podcast entries, all for FREE. (For technical readers, a podcast channel is an RSS feed, and each audio post is an enclosure embedded in the RSS feed.)

The result is a new way of sharing audio via the Internet.

Imagine having a radio with millions of channels, and being able to have your favorite channels automatically saved for future listening on your PC or iPod. Each channel could range from professionally-produced radio programs to short voice messages recorded by phone.

Imagine also the ability to create your own channel or audio journal and share it with the rest of the world! That’s exactly what Gcast enables you to do, whether you’re recording messages by phone, sharing music online, or creating entire audio productions.

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