Site Performance Optimization

Search Engine Land reported that Google measures the speed of a page rendering for the customer in two ways:

Google has incorporated the speed of a web page into its search rankings. Google has included site performance in its webmaster tools as of December 2009. Measure the speed of your website load time http://tools.pingdom.com and if it is over 10 seconds, this likely impacts your search results, pay per click costs, customer experience and conversion capability of your content.

Speeding up websites is important – not just to site owners, but to all Internet users. Faster sites create happy users and when a site responds slowly, visitors spend less time there. But faster sites don’t just improve user experience; recent data shows that improving site speed also reduces operating costs.

Add to this two-thirds of the world are mobile subscribers and if a page does not load fast, you have lost the opportunity to connect with a prospect or a customer. iPhones do not support Flash, however, you can achieve many of the desired impact of Flash through alternate technologies that load fast and efficiently.

Get your web pages to load in few seconds and your sites will outperform on every measure; traffic, speed, conversion rates, sell-throughs, and, most importantly, return on your investment.