Mobile SEO Best Practices

Today, the mobile web is at the same stage in its evolution. It’s a mystical time again: nobody’s too sure what the killer apps are going to be and which online businesses models are going to win (aside from gambling and porn)… but, based on the lessons we learned the first time around, one thing’s for certain: search and searchengine optimization (SEO) is going to be critical to establishing the mobile web.

For those of us who can remember the wild west of web 1.0, doing mobile SEO properly is a spooky experience – because to do it right means we really need to party like it’s 1999. Once again users are unfamiliar with the medium and their shiny new devices, the big brands are making mistakes trying to port their old marketing experiences to the new medium, and search engines are only just beginning to understand what this new web is all about.

As such, this ‘Best Practice’ paper is designed to provide marketing directors, business owners and new media agencies with a set of a simple, non-technical SEO principles and guidelines that can be applied to mobile web site development today.

Our basic mobile SEO advice is to assume nothing, go right back to basics and think through the following principles:

1. Mobile Web User Requirements are Different
2. Mobile Search Engine Behaviors are Different
3. Mobile Web User Activity is Different
4. Building Your Mobile Site for SEO is Different

We’ll review each of these things as separate chapters below…

Return to top