Mobile SEO

NFC security, the main concern

Mobile payment systems have been in the news quite frequently over the past several months. The fact that a mobile payment infrastructure is going to happen must be accepted. An international study shows that globally, businesses and consumers have the same concerns regarding security of data, but the reasons for its acceptance vary.

Near Field Communication (NFC) technology has been around for some time now. However, it has become most famous (or infamous) for the role it will play in the emerging mobile payment systems. The embracing of a mobile payments system holds benefits for everyone involved; from the brands, merchants and consumers to the financial servers and mobile manufacturers. Read full story

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Installing Google Analytics on a Mobile Website

A few weeks ago, the Google Analytics team released some fantastic updates to their software. Of particular interest to me was enhanced mobile tracking and reporting capabilities.

The first thing to understand about mobile website reporting is that it works differently than regular websites. Many mobile browsers do not yet support javascript, the language that platforms like Analytics depend on to track website stats. Instead of the browser doing the work, mobile tracking leans on some server-side code to track visitors properly.
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Mobile SEO easier said than done

Two questions keep arising as conduct my analysis on mobile SEO.

The first is “the market isn’t ready and only adult has a space in SEO right now”.

The second is that mobile SEO is only a short term variety performance waiting for real devices such as the iPhone to catch-up with the mass market.

Both questions are relevant and joint at the hip. The fact of the matter is that the market for mobile SEO is still early. Adult content and the adult market IS the tipping point of the mobile web and SEO right now. The fact of the matter is that mobile search engines are continuing to evolve and develop and spikes in traffic are usually governed my immense mobile advertising campaigns.

Answering the second question is tougher. Mobile devices are mission critical for mobile. But the double edged sword is the tossup between great site or basic site at the top of search engines. I don’t claim to have the answer for this one. But I will say the mobile site is vital for search engine optimisation and without it – you won’t be found.

No. Actually I lie. Without a mobile you might be found in searches of the “web” on your mobile device but you are not guaranteed an optimised viewing experience.  But the questions above that one hears often – are only one part of the mobile SEO experience.

Now, I don’t consider myself a preacher for mobile SEO, but what I have found this momentous past year is that achieving effective mobile SEO results is not a given.  In fact,  it is not as easy as it seem and I urge users to be weary of parting with money freely for the chance of global mobile eyeballs.

The reason for this is my broken back of hard work in the past year. I felt slight tipsy, when I managed to get one of the leading newspapers in the UK to the top of all the mobile search engines on 3 different keywords in December 2008. My tipsy feeling turned an evil green by March when all my hard work had vanished due to changes from key search engines and obvious buying search keyword campaigns from competitors.

Now, I am the first to say that buying traffic is great. But it is a short term strategy as there is no SEO weight once the campaign finishes. Brands find themselves lost in the world of the mobile web once more.

Saying that obviously brands and agencies prefer the “get rich quick” approach.  If I had a new campaign or a phone to sell – I probably would too.

But what the mobile ad campaigns do not answer is discovery. Paid search is considered to be a discovery tool but in reality the mobile web just isn’t the space or the place where links, juice, meta-data and all other online techniques thrive or drive success.

Many of you may contest this – but it has been one hard year of learning.  Mobile SEO IS hard, hard work.  There is also no mobile SEO without a strong social media marketing push.  Social Media mobile SEO is the best for driving traffic and for testing keywords in an early stage campaign.

On top of that conducting a mobile SEO campaign in a week or month is also virtually impossible. Anyone pushing these tactics should be viewed with caution. Long term content driven strategies are the only way forward in the mobile domain.

Anyway in my ramblings I am forgetting the point of my post. The fact of the matter is that there is no magic in mobile.  There is no magic in the mobile web and as I celebrate one year of visibility mobile I realise what we have learnt, had to re-learn, test and master has been incredible.

We are not there yet and I look forward to another year of learning, ups and downs and our change of focus from content SEO to solely mobile publishing, mobile barcode and sporting mobile SEO.

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Affordable Mobile SEO

Mobile is now a new gadget owned by the people. They want to be connected to their friends and world around. For them mobile phones seem to be a better option. These days’ mobile phones have the facility to access Internet easily. People can receive email alerts, chat with their friends, surf net and much more. Due to this many people find mobile an effective means of communications and increase their sales. People send messages that comprise of details about their products and services. Read full story

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Five Mobile Website SEO Secrets You Need to Know

As mobile websites grow in popularity and density, there is becoming a steady need for mobile Search Engine Optimization or SEO. But, what exactly is mobile SEO and is it any different from the traditional version?

To help you more fully understand this topic, I have put together five quick tips to help your mobile site gain higher rankings in the popular mobile search engines.
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3 Ways to Perform Mobile Keyword Research

Finding profit pulling keywords is not always an easy task. It can be a very time consuming project. Researching the topic thoroughly will give the writer an idea of what words may get the reader’s attention. This is a good place to start when researching keywords to use in the articles or website content.
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