SERP

Landing Page Optimization

A successful landing page functions as a funnel-point for users. It’s a step towards persuading a user to become a client or customer.

How much weight does a landing page hold in comparison to other elements throughout a campaign?

The landing page is the most important persuasion point for the user because it must:

• Market to your specific users through market segmentation and persona development
• Persuade users through relevant copy and content
• Build Trust and increase user’s confidence on the page
• Engage by providing users with answers to their questions about your product/service
• Enhance customers experience through better usability
• Improve your site’s scent
• Test using multivariate or A/B testing scenarios
• Increase your conversion rates
• Maximize campaign ROI

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Search Engine Results Page

Short for search engine results page, the Web page that a search engine returns with the results of its search. The major search engines typically display three kinds of listings on their SERPs.

Listings that have been indexed by the search engine’s spider, listings that have been indexed into the search engine’s directory by a human, and listings that are paid to be listed by the search engine.Short for search engine results page, the Web page that a search engine returns with the results of its search.

The major search engines typically display three kinds of listings on their SERPs.

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