Archive for SEO
Linking Structure Can Strength Your Silos
Creating themes within your site architecture
Your website should be structured so that all of the pages on your site are contained within themed directory silos. Here is a quick example, if you are selling books, of how a directory silo might look:
Booksite . com/poetry
Booksite . com/poetry/contemporary.html
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5 Worries That Can Kill Your SEO Campaign
Small businesses are often seen fumbling around in the dark when it comes to figuring out which SEO strategies really work and which don’t.
There is an onslaught of information freely available online, much of it contradictory or confusing. Small business owners who attempt to perform SEO for themselves don’t often know which strategies are more important than others, which are worthwhile and which are worthless, or how do you tell the difference.
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Landing Page Optimization
A successful landing page functions as a funnel-point for users. It’s a step towards persuading a user to become a client or customer.
How much weight does a landing page hold in comparison to other elements throughout a campaign?
The landing page is the most important persuasion point for the user because it must:
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Improve SEO Google
SEO is the methodology of advancing search rankings so as to force people to a website. The more prominent a web site ranks in the search listings, the better traffic it will receive.
Numerous thriving internet vendors have long discovered the efficiency of affordable search engine optimization in making trades online. It seems that traffic coming from the search engines could be easily rehabilitated into paying consumers.
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Build Link Popularity 101 Ways
I think that most of us agree that link building is one of the core practices that is required to build a successful website. And when I say successful, I mean getting as much traffic as possible.
By having implementing a solid linking strategy, you are looking to gain traffic from the linking websites and also from increasing the authority of your website pages in the Search Engines.
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Press Releases and Article Marketing
Press Releases and Article Marketing
If you have experience in public relations or marketing, you know how effective press releases can work. There are many companies who have significantly increased their sales in a matter of months, simply through the use of press releases.
Writing a good press release has become an important strategy to drive targeted web site traffic. In fact, if you are not writing press releases you are missing an important method of boosting targeted traffic to your website.
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Video Marketing
Video Marketing
Presently, YouTube.com is ranked no. 3 in the Alexa ranking, and is by far the most popular video sharing website on the Internet – allowing users to upload and share videos with the world. Each day the site receives millions of visitors, in part due to faster Internet connections, which make video streaming accessible to a broader range of Internet users worldwide.
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Blog & Viral Marketing
Blog & Viral Marketing
A blog is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.
Entries are commonly displayed in reverse-chronological order. Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic.
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Googlebot now crawling RSS feeds for content indexing
As announced on Google webmaster central blog, Google has confirmed its now crawling RSS feeds to discover fresh content and links.
While it has been known for sometime now within the search industry that Google actively crawls RSS feeds, Google has never officially confirmed this as part of their content discovering practice until now.
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Google Sandbox getting out
The dreaded Google Sandbox – does it really exist?
I’ve heard conflicting stories but according to Matt Cutts of Google it does exist.
Google states their sandbox is a ‘probationary period’ given to a new website. Even if your website has a high PageRank, lots of quality backlinks and content it will not rank very highly in search engines. This is only considered true for new websites.
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