SEO Tools

SEO Tutorial

Are you thinking about undertaking your own SEO improvements? This tutorial will get you started. This tutorial was written with the Google search engine in mind, but the techniques described work equally well for any search engine.

Search engines contain billions of HTML pages in their database(s). When a user performs a search, the search engine must not only filter a set of pages that are relevant to the query, but also rank (order) them from best to worst. Since it is impractical for search engines to use human reviews for the sheer volume of the databases, they rely on programmed algorithms to analyze and rank pages.
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NoFollow Tags

The NoFollow link attribute (rel=”nofollow”) was originally created to block search engines from following links in blog comments, due to the amount of blog comment spamming.

The theory is that if spammers are spamming in blog comments to get better SEO and anchored links for their sites, NoFollow would render such spam useless.

Problem is, spammers still spam.

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SEO involves link building

SEO known as search engine optimization is one of the well known marketing tools that enable the website to get listed at major search engines like Google, Yahoo, Msn. SEO involves link building, link exchange, and other methods which could lead to a higher rank at major search engines.
The process of increasing link popularity of a page by submitting your site on other domains is known as Link Building.

When looking to increase the page rank of a website, using SEO link building services is one of the best options available. The amount of knowledge going into search engine optimization is quite vast and fast, and very few individuals can keep up with the constant changes. Using a link building service can help in getting all the latest advances in SEO, and also a higher page rank and more site traffic.

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Linking Structure Can Strength Your Silos

Creating themes within your site architecture

Your website should be structured so that all of the pages on your site are contained within themed directory silos. Here is a quick example, if you are selling books, of how a directory silo might look:

Booksite . com/poetry
Booksite . com/poetry/contemporary.html
Booksite . com/poetry/avantguard.html
Booksite . com/poetry/elegies.html
Booksite . com/poetry/freeverse.html
Booksite . com/poetry/limericks.html
Booksite . com/poetry/haiku.html

As you can see, all of these pages are different types/genres of poetry.

Cross-linking within each theme

The core idea here is to insert links between your themed pages so that you are emphasizing which are most important. When you insert a link you are passing pagerank between those pages. In order to achieve the highest rankings possible, you don’t want to dilute the link juice between themes.

Think of your links as votes. If you insert 10 links all pointing to a particular page on your site, the search engines consider those to be votes for that page’s importance.

Lets look at the example above.

If I am selling poetry books, the page I would want to rank for these related terms would be Booksite . com/poetry. To give this page a boost, I will link to it from all of my sub-categories within this directory.

Within this example, that would be at least six links going to this main page.

Cross-linking outside of your theme

You don’t want to dilute your themes by cross-linking between them. However, that doesn’t mean that you can’t link between themes at all. It just means you need to make sure your not passing pagerank (or link juice) between themes.

If you want to link to a fiction page from your Booksite . com/poetry/contemporary.html page, that’s fine.

However, you would want to use a “nofollow” link .

To users, there is no difference and they’ll never know. However, this indicates to the search engine that you don’t want to pass pagerank to this fiction page from your poetry page.

You want to keep your poetry links within your poetry silo.

The use of strategically placed followed and no-followed links within a website is also called ‘pagerank sculpting.’

Using anchor texts to strengthen your theme

Whenever inserting a link, you need to give consideration to the anchor text . Make sure that your anchor texts contain keywords that are relevant to your theme.

For example, if I’m linking to my limericks page, I would insert a link that says, “limerick poetry.”

I would not use a link that says, “Learn more.” What does “learn more” say to a search engine? Nothing! And this doesn’t strengthen your theme/silo.

Don’t waste your link juice on utility pages

Deciding which pages deserve to receive link juice/pagerank is your decision.

But there a few standard utility pages  for which you should generally use no-follow links.

These pages include:

* Contact us page
* About us page
* Staff directory page
* History of company
* Directions/Hour of operation

Of course, you will want to link to your contact page if you want users to contact you through the site. However, you should use a no-follow link in order to tell the search engine that you don’t want to pass link juce to these pages because these are pages you don’t want to rank for.

Let me say this too: don’t abuse any of these tactics.

Excessive internal linking can actually damage your standing with Google.

Moderation is the key. Just make sure that the links you insert are logical and flow with the content of your site.

Keep in mind, these are just initial steps to crafting a tightly themed website using keyword, content, and directory silos that have a strategically crafted linking structure.

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No catch: your website on Google’s first page

IBP is a top-rated website promotion software tool that helps you to get more customers and sales through high rankings on Google and other major search engines.

IBP is a proven SEO software that works
A search engine optimization method that really works is to analyze the web pages that currently have a high ranking for your important keyword. Since these pages have a top 10 ranking, the pages must have all the best settings.

With IBP, analyzing the top ranked web pages is as easy as 1-2-3. IBP analyzes the web pages that currently have a top 10 ranking in the search engine of your choice and compares them with your page.

IBP tells you how the pages have achieved that ranking and how you must change your web pages and the links to your website to obtain a similar ranking. Improving your website has never been so easy. IBP helps you get more customers and more sales with increased search engine rankings.
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