Marketing

What is Web 3.0?

What Is the Difference Between Web 3.0 and Web 2.0?

While O’Reilly believes that Web 3.0 is an extension of Web 2.0, Spivak – regarded as a champion of the term Web 3.0 – believes it will be a third generation web approximately between 2010 and 2020. In order to understand Web 3.0, we must balance it against the existing Web 2.0. In the Web 2.0 universe, searching Google for “Gary Price” will yield a plethora of unrelated hits. Web 3.0 solves this problem by providing context to searching for online information.
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Article Marketing Plan That Draws Your Success

Article marketing is one effective way for you to establish your reputation, credibility and good image as a business professional. It is also a good method to make your product and services you are offering on your website known. The main purpose of article marketing is to drive and increase traffic to your website. This is in turn will result in an increase in sale and profits. We have to keep in mind though that article marketing is not just about writing and submitting to article directories. You will need to have a good article marketing plan to be able to meet your goal.
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Video Marketing

Video Marketing

Presently, YouTube.com is ranked no. 3 in the Alexa ranking, and is by far the most popular video sharing website on the Internet – allowing users to upload and share videos with the world. Each day the site receives millions of visitors, in part due to faster Internet connections, which make video streaming accessible to a broader range of Internet users worldwide.

Additionally, businesses are seeing a substantial increase in revenue through the use of video marketing, and thus videos are catching on as a great sales tool.

Furthermore, thanks to universal searches, videos are now a great way to get indexed high in Google’s rankings, which also result in increased web site traffic.

GNIM Media will work with you to develop professional, captivating web videos that will improve the engagement level of your web site, and secure potential clients’ interest in your products or services.

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Blog & Viral Marketing

Blog & Viral Marketing

A blog is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.

Entries are commonly displayed in reverse-chronological order. Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic.

The ability for readers to leave comments in an interactive format is an important part of many blogs.

A blog can be a very potent tool for bringing in traffic and increase the overall ranking and visibility for your website.

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Asian, Arabic and Russian Characters In Domains Soon

ICANN announced it will start allowing domains to be registered using non-Latin characters (English etc.) starting Nov. 16. The news was released during a meeting in Seoul on Friday, Reuters reported.

The news is important as it will see the registration of thousands if not millions of language specific domains. Previously, all domains were basically in English – not quite appropriate for a world wide web. Read full story

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5 Ways to Improve your Blog

Are you currently writing a blog and struggling with getting organic traffic and / or decent search engine rankings ?
Don’t worry – follow my 5 Quick Tips below and you’ll improve your blog in no time.

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Putting SEO Under the Microscope

There is not a day that goes by that people recommending search engine optimization (SEO) don’t come up with yet another interesting idea or opinion on a topic in their field. They are all so focused on structures and procedures that they often forget that not everyone agrees with their viewpoints and practices – that is, if their technical mumbo-jumbo can be understood.

The following are 5 SEO topics that are frequently discussed and disagreed upon: Read full story

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Why You Don’t Need Submit to Search Engine Programs or Services

A quick search of the results in Google will show more than 8 pages of companies advertising their services or programs to submit your website to the search engines.

The prices varied wildly, but the fact of the matter is that any site submitter or company offering search engine submissions is just taking your money. (It’s kind of like paying an ATM fee).

Here’s the honest truth. Unless you run a local business, there’s no point to submitting your website to Google, Yahoo, or MSN. If you do have a local business, then making sure your local listing is claimed on their maps and your proper information is included is a good idea. Read full story

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Search Engine Advertising (SEA)

SEA (Search Engine Advertising) is an integral part of SEM (Search Engine Marketing).
The purpose of SEA is to drive traffic to your website from search engines such as Google or Yahoo by achieving the best possible placement in the paid search results.

The ‘best’ place in SEA is determined by your goals which could be to maximize ROI (return on investment), exposure or click-throughs.  Read full story

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A Life Sciences Social Media Survey

I have been accumulating anecdotal information about companies,organizations and institutions that use social media tools like

Facebook,

Twitter,

YouTube etc.

I decided to attempt to conduct an informal survey  to determine whether or not the life sciences sector is adopting and embracing social media to meet its objectives (whatever they may be). Read full story

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