Bluetooth

Virgin Megastore at Villaggio launches proximity marketing for Bluetooth

DOHA: The Virgin Megastore at Villaggio on Tuesday launched Bluetooth Marketing, a type of “proximity marketing,” which is the localised wireless distribution of advertising content associated with a particular place.

Transmissions can be received by mobile owners in a particular location who wish to receive them and have the necessary equipment to do so.

Abdulla Ahmed Jassmi, president and CEO of Marketing Leaders, said they have installed Bluetooth Marketing to Virgin Megastore’s Villaggio outlet.

Jassmi said it makes sense that Virgin Megastore, the store that always promotes what’s new in the market, is the first to use Bluetooth Marketing in the country. Read full story

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